Last week, the most influential festival of international auto parts industry, known as Automechanika was held as scheduled in the Frankfurt International Exhibition Center. Thousands of auto parts enterprises with the most scale strength and innovative technology capability gathered to show the world their latest products and technological achievements.

As one of the invited enterprises, Zhuhai Glory, the pioneer of brake pads industry in southern China, officially appeared at the exhibition with its two major brands, GLORY ANSHI and CAC. During which a series of special products such as comfortable silent ceramic brake pads, comprehensive high-performance ceramic brake pads, and semi-metallic Brake Pads with high resistance of wear and high temperature were exhibited, attracting a large number of visitors around the globe.

According to the people on-site, many of the clients who came to consult were specially came for Glory. Glory is one of the most experienced friction material enterprises of automobile braking system in China. Founded in Zhuhai, China in 1986, it attaches great importance to product technology research and development as well as production process, and has a technical team composed of top experts from China, Japan and Germany, and a large-scale research and development production base with nearly 100000 square meters of complete facilities. It has successively supplied OE products to more than 20 vehicle enterprises including the Great Wall, Chang'an, Chery, SGMWand son on. At the same time, it is also the largest local friction material supplier of ZF-TRW and the only private enterprise entering the international supporting system. Its two major brand GLORY ANSHI and CAC are oriented to the aftermarket, and have been continuously upgraded in technology over the years, possessing a good market share and reputation.

According to the staff, CAC brake products is a national brand with a long history of 32 years in the domestic brake pad industry. It is one of the earliest brands that independently developed and produced semi-metallic formula, NAO ceramic formula and NAO copper free formula in China. With its plentiful and sophisticated formula system, the most appropriate formulas were developed depending on the working conditions and applications of the vehicle. Meanwhile the compatibility has been constantly upgraded as well so as to realize multi-application of the formulas. At present, the formulation system of CAC includes high comprehensive performance type, comfortable silent type, supporting improved type, high temperature wear-resistant type and heavy load safety type with over 2000 brake pad items and over 600 brake shoe items, which basically cover the application most of global passenger and commercial vehicle.

Compared with the localized brand CAC, ASIMCO, another major brand of Glory, is an international brand. It is learnt that ASIMCO, the world's bestselling brand of brake pads, was founded in 2001 and has a 40000 square foot distribution center in Sharjah, Dubai. ASIMCO is committed to providing the most reliable braking safety and the most comfortable braking experience for drivers based on its core concept of comfort and braking performance first. With its most suitable formula system, customized noise reduction technology, stable and reliable quality control, superior and efficient service system, ASIMCO products possess a considerable sales volume in over 65 countries and regions, including North America, Europe, the Middle East and Africa, and supplied OE products to over 20 automobile OEMs. The factory provides product support, and enters the European Benz S series model support system. In 2017, named as “ANSHI”, ASIMCO was officially released to domestic market. In just one year, it has been selling steadily in over 30 provinces in China, and has gained wide recognition and reputation from the market and customers.

The exhibition lasts for 5 days, with tens of thousands of visitors participating. "In just a few days, we Glory have gained a lot and obtained several crucial cooperation intentions," said the person in charge on site. "In the future, Glory will continue to stick to the quality policy of safety, accuracy, integrity and perfection, provide products with high quality, realize customers' dreams, as well as make contribution to Chinese manufacturing industry."